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5 Most Costly Mistakes That Sellers Make
INTRODUCTION
Over 95% of homeowners who are selling say that their number one goal is to net the most money possible out of the sale of their home. It makes total sense. This is likely the largest financial asset you own, and you will probably be using the equity from the sale of this home to purchase your next home.
Nothing is worse than putting your house on the market, selling it, and leaving money on the table. And the worst part is that most sellers make some or all of the mistakes below, lose tens of thousands of dollars of hard-earned equity, and at the end of it all HAVE NO IDEA AT ALL how much they actually lost.
Obviously no one wants that to happen. And it’s not their fault. They just didn’t know the critical information you have in your hands that can keep you from losing money.
Here are the 5 Most Costly Mistakes Sellers Make, that you will now be able to avoid.
Nothing is worse than putting your house on the market, selling it, and leaving money on the table. And the worst part is that most sellers make some or all of the mistakes below, lose tens of thousands of dollars of hard-earned equity, and at the end of it all HAVE NO IDEA AT ALL how much they actually lost.
Obviously no one wants that to happen. And it’s not their fault. They just didn’t know the critical information you have in your hands that can keep you from losing money.
Here are the 5 Most Costly Mistakes Sellers Make, that you will now be able to avoid.
MISTAKE #1: Overpricing the Property
Overpricing your home is the most dangerous thing you could do that will affect your chances of getting it sold.
Unfortunately, this is one of the most common pricing mistakes many homeowners make. They price their home high with the idea that “We can always come down.”
But the reality is…when a home is overpriced it ends up selling for less, because it sits on the market too long and becomes stagnant. And then, after weeks and weeks on the market the “WWWTH” Syndrome kicks in….”What’s Wrong With That House?”
So instead of creating urgency in the mind of the buyers, it leads to speculation and resistance.
Today’s buyers are much more market-savvy and knowledgeable than they used to be. They look at comps and at the competition and they know before they see the house if the price is realistic or not. Unrealistic prices can actually make buyers not look at all.
Buying is an incredibly emotional decision for buyers. This is why it’s important to understand the Buyer’s perspective, because what they see BEFORE they see the house, is the price. A great price makes them want to be excited about the house when they see it.
If they love your house, but feel like the price is high, they emotionally put up resistance to wanting your house because of the price. And this is NOT what you want.
First, because it may cause them to not make an offer at all. Second, even if they do decide to make an offer on the property, they become hesitant. They tend to think about it longer and look extra hard at other properties on the market (your competition) because they’re trying to find a way out of liking your house.
The result? Offers do not come in as quickly, and some will not come in at all.
Unfortunately, this is one of the most common pricing mistakes many homeowners make. They price their home high with the idea that “We can always come down.”
But the reality is…when a home is overpriced it ends up selling for less, because it sits on the market too long and becomes stagnant. And then, after weeks and weeks on the market the “WWWTH” Syndrome kicks in….”What’s Wrong With That House?”
So instead of creating urgency in the mind of the buyers, it leads to speculation and resistance.
Today’s buyers are much more market-savvy and knowledgeable than they used to be. They look at comps and at the competition and they know before they see the house if the price is realistic or not. Unrealistic prices can actually make buyers not look at all.
Buying is an incredibly emotional decision for buyers. This is why it’s important to understand the Buyer’s perspective, because what they see BEFORE they see the house, is the price. A great price makes them want to be excited about the house when they see it.
If they love your house, but feel like the price is high, they emotionally put up resistance to wanting your house because of the price. And this is NOT what you want.
First, because it may cause them to not make an offer at all. Second, even if they do decide to make an offer on the property, they become hesitant. They tend to think about it longer and look extra hard at other properties on the market (your competition) because they’re trying to find a way out of liking your house.
The result? Offers do not come in as quickly, and some will not come in at all.
MISTAKE #2: Making Your Home Difficult to Show
Here are 4 ways Sellers make their house difficult to show or that make Buyers have a negative association with the home:
1. Restrictive showing times.
Some sellers impose restrictions on the times that it can be shown. Mainly because they want to make things easy and convenient for themselves.
But this hurts their chances at attracting potential buyers because buyers hate the inconvenience of restrictive showing times. As much as possible, they would like to be able to view the house any time (within reason), with minimal notice.
Thing is, most of the serious, qualified, and highly-motivated buyers look at homes during the day, not in the evenings, and they are just as likely to be looking during the week as they are on the weekends. They are “in the hunt” during the week, searching for the perfect place to call “home.”
So if your home is not readily available to be seen by qualified buyers on weekdays and on short notice, it will reduce the number of motivated buyers who will actually look at your house.
Limited showing times also take away the power of the buzz… of the demand when a house first goes on the market. You’re most likely going to miss that swarm of qualified buyers who will come flocking to the house in the frenzy of the first 10 days.
It’s crazy but buyers will literally completely eliminate a property from their list of homes to look at because it is too much of a hassle. Yes, this is true even in low inventory markets.
2. Pets in the house
Pets are a sensitive issue because, if you have animals, they are probably a part of the family, and after all this IS their home too.
Unfortunately, their presence can be a real negative when your house is on the market. A lot of buyers these days are afraid of some animals (even small ones). Others have allergies, especially to cats, which makes it a huge issue for them when they walk into a house with cats.
And even if the pet is gone, they know the dander (and sometimes the odor) remains. Problem is…sellers sometimes forget to do everything possible, in terms of cleaning and deodorizing, to remove all signs of animals living in the house, especially any hair and odors.
Another problem is… a room, garage, or backyard that’s off-limits to buyers because of an animal behind the door or outside is a big-time negative for the buyers. Again, they are seeing if this house feels like home to them. Hmmm…not when your dog is growling from his kennel in the very bedroom they would be sleeping in.
It’s virtually impossible for them to feel this house as being their home because the presence of your pet is a living reminder that they are an intruder on someone else’s turf.
3. Security System
Imagine being a buyer and walking into your prospective dream home. Suddenly, the security alarm goes off with its deafening scream. Whoops! That is not the first and most lasting impression you want buyers to have when looking at your home for the first time, is it? The buyers freak out. They feel like intruders. This is not the way to make them feel at home at all.
Unfortunately, these buyers will NOT buy your house because they will associate their first experience of stepping inside this house with a screaming alarm (and their agent probably panicking). Because buying is such an emotional process, the negative emotion of FEAR that they have attached to your house will make them decide against buying it.
4. Seller Present During the Showing
Buyers want to feel that they’re looking at their future home, but when the seller is sitting around the house during the showing, the buyers subconsciously think that they’re intruding into somebody else’s home.
They hate that they are being an inconvenience to the homeowner, so they rush to get out of the house instead of taking their time viewing the house. This decreases the likelihood of them buying the house.
People who are in the process of buying a home are making a huge life decision, which naturally carries with it a large amount of stress. If seeing your home requires extra inconvenience compared to the other homes they are viewing, buyers easily get irritated or annoyed about your property. This adds to their stress which they now attach to your house as a negative vibe.
Buyers resent that and think that it’s a “pain in the neck” to view your house. They will often conclude, “If the sellers are going to make it that difficult for us to even see their house, they must not really want to sell it.”
1. Restrictive showing times.
Some sellers impose restrictions on the times that it can be shown. Mainly because they want to make things easy and convenient for themselves.
But this hurts their chances at attracting potential buyers because buyers hate the inconvenience of restrictive showing times. As much as possible, they would like to be able to view the house any time (within reason), with minimal notice.
Thing is, most of the serious, qualified, and highly-motivated buyers look at homes during the day, not in the evenings, and they are just as likely to be looking during the week as they are on the weekends. They are “in the hunt” during the week, searching for the perfect place to call “home.”
So if your home is not readily available to be seen by qualified buyers on weekdays and on short notice, it will reduce the number of motivated buyers who will actually look at your house.
Limited showing times also take away the power of the buzz… of the demand when a house first goes on the market. You’re most likely going to miss that swarm of qualified buyers who will come flocking to the house in the frenzy of the first 10 days.
It’s crazy but buyers will literally completely eliminate a property from their list of homes to look at because it is too much of a hassle. Yes, this is true even in low inventory markets.
2. Pets in the house
Pets are a sensitive issue because, if you have animals, they are probably a part of the family, and after all this IS their home too.
Unfortunately, their presence can be a real negative when your house is on the market. A lot of buyers these days are afraid of some animals (even small ones). Others have allergies, especially to cats, which makes it a huge issue for them when they walk into a house with cats.
And even if the pet is gone, they know the dander (and sometimes the odor) remains. Problem is…sellers sometimes forget to do everything possible, in terms of cleaning and deodorizing, to remove all signs of animals living in the house, especially any hair and odors.
Another problem is… a room, garage, or backyard that’s off-limits to buyers because of an animal behind the door or outside is a big-time negative for the buyers. Again, they are seeing if this house feels like home to them. Hmmm…not when your dog is growling from his kennel in the very bedroom they would be sleeping in.
It’s virtually impossible for them to feel this house as being their home because the presence of your pet is a living reminder that they are an intruder on someone else’s turf.
3. Security System
Imagine being a buyer and walking into your prospective dream home. Suddenly, the security alarm goes off with its deafening scream. Whoops! That is not the first and most lasting impression you want buyers to have when looking at your home for the first time, is it? The buyers freak out. They feel like intruders. This is not the way to make them feel at home at all.
Unfortunately, these buyers will NOT buy your house because they will associate their first experience of stepping inside this house with a screaming alarm (and their agent probably panicking). Because buying is such an emotional process, the negative emotion of FEAR that they have attached to your house will make them decide against buying it.
4. Seller Present During the Showing
Buyers want to feel that they’re looking at their future home, but when the seller is sitting around the house during the showing, the buyers subconsciously think that they’re intruding into somebody else’s home.
They hate that they are being an inconvenience to the homeowner, so they rush to get out of the house instead of taking their time viewing the house. This decreases the likelihood of them buying the house.
People who are in the process of buying a home are making a huge life decision, which naturally carries with it a large amount of stress. If seeing your home requires extra inconvenience compared to the other homes they are viewing, buyers easily get irritated or annoyed about your property. This adds to their stress which they now attach to your house as a negative vibe.
Buyers resent that and think that it’s a “pain in the neck” to view your house. They will often conclude, “If the sellers are going to make it that difficult for us to even see their house, they must not really want to sell it.”
MISTAKE #3: Not having the house in showcase condition
Back in the 1900’s, having a house show great was not as important as it is today. But we now live in this era ruled by Pinterest & Instagram and HGTV where people are enchanted by pretty houses.
So no matter how great your house is, if it’s not fixed-up, it’s going to hurt your chances of getting it sold for a good price.
● Low to Zero Curb Appeal
Curb appeal is the most powerful first impression a buyer gets when they first pull up in front of your house. And as they say, first impressions last.
But from the get-go, most sellers unknowingly sabotage their chances of attracting potential buyers. How? By having poorly-maintained landscaping on your property. When potential buyers see an unattractive front yard, this tells them that their house is an unhappy and unloved home.
Sellers also tend to neglect older, larger bushes and shrubs that make a house look older. This is especially true where you have bushes that have grown so high in a flower bed next to the house that they cover the windows.
Another fact sellers overlook is that a large tree planted close to the foundation can hurt it in 2 ways:
1. Direct pressure of the tree or its roots can push up or against the foundation of a house or driveway or sidewalk.
2. Roots can grow a long way under a house and pull the moisture from the soil, causing the soil under the foundation to become too dry and contract which can lead to possible structural problems with the house (especially if the house is built on an expansive soil such as clay).
● Clutter
Most of us have way too much “stuff” in our houses. In fact, it’s one of the most common reasons for moving. We need more space.
But what the seller considers to be his treasure trove of valuable stuff is actually clutter to a potential buyer. And clutter is the ultimate distraction that gets in the way of them seeing or feeling the house as if it were theirs.
The reality is that an “overstuffed” house (e.g. big pieces of furniture, too many items on the kitchen or bathroom countertops) makes it look smaller. Second, it makes a home look older, because it presumably takes time to over-fill a living space. And third, it makes the space feel disorganized and sometimes even uncared for.
All that clutter has a negative effect on Buyers’ emotions because it creates a stressful & unrelaxing atmosphere. To them, clutter=chaos.
● Deferred maintenance
If there were only 2 rooms in the house that really mattered to buyers… it would be the kitchen & bathrooms.
But sellers usually put off repairs on these parts of their house because most upgrades or improvements come with a hefty price tag.
Or sometimes, they do go ahead and get repairs done but end up spending more than the amount they'd make for their house. They decide to replace cabinets when they can refinish or repaint them instead. Or they completely rip off old wallpaper when replacing it with a nice paint job could be an alternative.
Sellers forget to seek advice from a knowledgeable real estate agent, stager, or interior designer for countless other less expensive upgrade options specific to their situation.
So no matter how great your house is, if it’s not fixed-up, it’s going to hurt your chances of getting it sold for a good price.
● Low to Zero Curb Appeal
Curb appeal is the most powerful first impression a buyer gets when they first pull up in front of your house. And as they say, first impressions last.
But from the get-go, most sellers unknowingly sabotage their chances of attracting potential buyers. How? By having poorly-maintained landscaping on your property. When potential buyers see an unattractive front yard, this tells them that their house is an unhappy and unloved home.
Sellers also tend to neglect older, larger bushes and shrubs that make a house look older. This is especially true where you have bushes that have grown so high in a flower bed next to the house that they cover the windows.
Another fact sellers overlook is that a large tree planted close to the foundation can hurt it in 2 ways:
1. Direct pressure of the tree or its roots can push up or against the foundation of a house or driveway or sidewalk.
2. Roots can grow a long way under a house and pull the moisture from the soil, causing the soil under the foundation to become too dry and contract which can lead to possible structural problems with the house (especially if the house is built on an expansive soil such as clay).
● Clutter
Most of us have way too much “stuff” in our houses. In fact, it’s one of the most common reasons for moving. We need more space.
But what the seller considers to be his treasure trove of valuable stuff is actually clutter to a potential buyer. And clutter is the ultimate distraction that gets in the way of them seeing or feeling the house as if it were theirs.
The reality is that an “overstuffed” house (e.g. big pieces of furniture, too many items on the kitchen or bathroom countertops) makes it look smaller. Second, it makes a home look older, because it presumably takes time to over-fill a living space. And third, it makes the space feel disorganized and sometimes even uncared for.
All that clutter has a negative effect on Buyers’ emotions because it creates a stressful & unrelaxing atmosphere. To them, clutter=chaos.
● Deferred maintenance
If there were only 2 rooms in the house that really mattered to buyers… it would be the kitchen & bathrooms.
But sellers usually put off repairs on these parts of their house because most upgrades or improvements come with a hefty price tag.
Or sometimes, they do go ahead and get repairs done but end up spending more than the amount they'd make for their house. They decide to replace cabinets when they can refinish or repaint them instead. Or they completely rip off old wallpaper when replacing it with a nice paint job could be an alternative.
Sellers forget to seek advice from a knowledgeable real estate agent, stager, or interior designer for countless other less expensive upgrade options specific to their situation.
MISTAKE #4: Lack of effective exposure
Even if your property is a show-stopping, jaw-dropping, gorgeous, model home with no apologies, it won’t bring top-dollar if it’s not properly exposed to the right buyers.
A virtual tour of the property, drone shots, and its own custom property website are all cool but they don’t get your house sold.
Here is where marketing your home goes wrong:
● House is not listed where the best buyers look
Not having your home listed on the MLS (Multiple Listing Service) is a HUGE mistake because over 90% of residential sales come from properties listed there. Agents who have the buyers rely almost exclusively on the MLS because it provides complete and accurate information for all listed homes all in one place.
And without an IDX (Internet Data Exchange) system integrated with your agent’s MLS board, you miss out on getting your home exposed to more buyer’s agents.
Here’s how it works…
The IDX feature enables your agent to get live “data feed” from the MLS to their agent website, so when buyers’ agents search for properties for sale on your agent’s website, they will most likely see your listing.
Plus, buyers know that sellers who have listed their home with an agent are serious about selling and not just “testing the market”, so they won’t be wasting their time.
Remember, when you limit exposure of your home, you also limit interest from potential buyers. You decrease demand and as a result, lower the odds of getting a better offer.
● Bad pictures
Over 90% of the time, every single qualified buyer in the market (whether they have an agent or not) will see your property online before they will see it in person. So it is important that you have great quality pictures of your home on the Multiple Listing Service and on the internet.
This is the first impression buyers will have of your home. If the pictures are not excellent, they may not even want to see your house. Lousy pictures will not get them excited about driving to your home and actually viewing it.
On the other hand, posting glamor shots where the pictures look great but the actual house looks awful is terribly wrong. This is deceptive and in the end, will not get you what you want.
● Passive marketing approach
What most sellers do is take a single marketing piece and then drop it. They just wait until the right buyer who’s willing to pay the price for the home comes along.
But this passive approach to marketing their home makes it sit longer on the market. And this is something you want to avoid because statistics have proven that the longer a house sits on the market, the lower the offers it will generate…whether it has price reductions or not.
Buyers always want the fresh inventory, not the stale listings that all the previous buyers have rejected. Your home becomes a “been there, done that” property on the MLS, making agents and buyers much more likely to submit low offers, or even worse, pass over it completely.
A virtual tour of the property, drone shots, and its own custom property website are all cool but they don’t get your house sold.
Here is where marketing your home goes wrong:
● House is not listed where the best buyers look
Not having your home listed on the MLS (Multiple Listing Service) is a HUGE mistake because over 90% of residential sales come from properties listed there. Agents who have the buyers rely almost exclusively on the MLS because it provides complete and accurate information for all listed homes all in one place.
And without an IDX (Internet Data Exchange) system integrated with your agent’s MLS board, you miss out on getting your home exposed to more buyer’s agents.
Here’s how it works…
The IDX feature enables your agent to get live “data feed” from the MLS to their agent website, so when buyers’ agents search for properties for sale on your agent’s website, they will most likely see your listing.
Plus, buyers know that sellers who have listed their home with an agent are serious about selling and not just “testing the market”, so they won’t be wasting their time.
Remember, when you limit exposure of your home, you also limit interest from potential buyers. You decrease demand and as a result, lower the odds of getting a better offer.
● Bad pictures
Over 90% of the time, every single qualified buyer in the market (whether they have an agent or not) will see your property online before they will see it in person. So it is important that you have great quality pictures of your home on the Multiple Listing Service and on the internet.
This is the first impression buyers will have of your home. If the pictures are not excellent, they may not even want to see your house. Lousy pictures will not get them excited about driving to your home and actually viewing it.
On the other hand, posting glamor shots where the pictures look great but the actual house looks awful is terribly wrong. This is deceptive and in the end, will not get you what you want.
● Passive marketing approach
What most sellers do is take a single marketing piece and then drop it. They just wait until the right buyer who’s willing to pay the price for the home comes along.
But this passive approach to marketing their home makes it sit longer on the market. And this is something you want to avoid because statistics have proven that the longer a house sits on the market, the lower the offers it will generate…whether it has price reductions or not.
Buyers always want the fresh inventory, not the stale listings that all the previous buyers have rejected. Your home becomes a “been there, done that” property on the MLS, making agents and buyers much more likely to submit low offers, or even worse, pass over it completely.
MISTAKE #5: Poor Negotiating
Of all the strategies for getting top dollar for your property, the most important yet underrated skill is NEGOTIATION. Weak negotiating skills can also be the most costly mistake.
Here are some instances when sellers miss the mark when it comes to negotiation:
● Shutting down "low-ball" offers.
The common knee-jerk reaction of any seller to a low-ball offer is to reject it right away. Sellers usually make the mistake of taking a low-ball offer personally. They think it’s ridiculous and never give it a chance.
But what they fail to realize is that any offer is a starting point for negotiations, not the end.
Because you have no idea how much someone is willing to pay for a property based on their initial offer. They may be willing to pay whatever they have to, but they want to test how low you as the seller will go, so they start very low to see how you will respond.
Unfortunately, most Sellers have no clue what to do after the initial conversation with the buyer or buyer’s agent to maximize the value of the property. They don’t know how to suggest a strong, reasonable counter-offer to find out if the buyer is serious, (without making the buyer walk from the negotiating table).
A skilled Realtor knows the fact is that EVERY offer is a legitimate offer that could result in satisfactory terms.
● Not following up with leads and not communicating with buyers
Some sellers mistakenly believe it is best to act like they are not really that motivated at all. But this is counterintuitive because buyers are looking for a motivated seller.
Playing “hard to get” is a dangerous move. Not communicating stalls the negotiations and consequently, the party trying to communicate with you loses interest fast.
Not responding to the buyer after they submit an offer only adds insult to injury… and tortures them as they try to figure out what’s going on. This makes them think that you’re just out there shopping for an offer.
Want to know a surefire way to kill the buyer's trust and make them forget about buying your home? Give them the silent treatment!
A skilled Realtor knows how to appropriately respond to every offer.
● Accepting an offer from an unqualified buyer
The biggest headache you can probably give yourself as a seller is to accept an offer from an unqualified buyer.
This usually happens when you react out of emotion. The overarching fear of loss and disapproval drives the way you negotiate, causing you to act impulsively. Because when fear rules you, it compromises your ability to negotiate strongly. You come across as a weak negotiator who reeks of desperation. You fail to ask the good questions that identify the buyer’s motivation as well you don't know how to properly vet buyers to make sure they are viable and qualified.
A skilled Realtor understands how to properly qualify buyers and is emotionally detached to ensure you get the best results.
● Holding out for a better offer.
When a house first comes on the market and gets a great offer (especially in a multiple offer situation), sellers tend to get greedy and think that if they wait, they’ll get a better offer.
But this is a high risk move, because it takes only a short span of time before any buyer loses interest. Buyer excitement wanes the longer you wait.
Imagine how frustrating (not to mention, infuriating) it is to a serious buyer when you’re putting them through the agony of waiting even though they have already agreed to waive all contingencies and even offered to put out $20k in earnest money. They’ve fallen in love with your house and are all excited about buying it but will feel like they’re being played.
When you’re holding out for a “better” buyer, you're shooting yourself in the foot!
A skilled agent understands when and how to appropriately respond to all and any offers.
At the end of the day...
The biggest and most costly mistake sellers make is NOT hiring a skilled agent who knows how to…
…price your property right
…make your home show great and easy to show
…expose your home to the most number of qualified buyers,
AND
…negotiate strongly to help you make the best decision and REPRESENT YOU in getting the best RESULTS.
Here are some instances when sellers miss the mark when it comes to negotiation:
● Shutting down "low-ball" offers.
The common knee-jerk reaction of any seller to a low-ball offer is to reject it right away. Sellers usually make the mistake of taking a low-ball offer personally. They think it’s ridiculous and never give it a chance.
But what they fail to realize is that any offer is a starting point for negotiations, not the end.
Because you have no idea how much someone is willing to pay for a property based on their initial offer. They may be willing to pay whatever they have to, but they want to test how low you as the seller will go, so they start very low to see how you will respond.
Unfortunately, most Sellers have no clue what to do after the initial conversation with the buyer or buyer’s agent to maximize the value of the property. They don’t know how to suggest a strong, reasonable counter-offer to find out if the buyer is serious, (without making the buyer walk from the negotiating table).
A skilled Realtor knows the fact is that EVERY offer is a legitimate offer that could result in satisfactory terms.
● Not following up with leads and not communicating with buyers
Some sellers mistakenly believe it is best to act like they are not really that motivated at all. But this is counterintuitive because buyers are looking for a motivated seller.
Playing “hard to get” is a dangerous move. Not communicating stalls the negotiations and consequently, the party trying to communicate with you loses interest fast.
Not responding to the buyer after they submit an offer only adds insult to injury… and tortures them as they try to figure out what’s going on. This makes them think that you’re just out there shopping for an offer.
Want to know a surefire way to kill the buyer's trust and make them forget about buying your home? Give them the silent treatment!
A skilled Realtor knows how to appropriately respond to every offer.
● Accepting an offer from an unqualified buyer
The biggest headache you can probably give yourself as a seller is to accept an offer from an unqualified buyer.
This usually happens when you react out of emotion. The overarching fear of loss and disapproval drives the way you negotiate, causing you to act impulsively. Because when fear rules you, it compromises your ability to negotiate strongly. You come across as a weak negotiator who reeks of desperation. You fail to ask the good questions that identify the buyer’s motivation as well you don't know how to properly vet buyers to make sure they are viable and qualified.
A skilled Realtor understands how to properly qualify buyers and is emotionally detached to ensure you get the best results.
● Holding out for a better offer.
When a house first comes on the market and gets a great offer (especially in a multiple offer situation), sellers tend to get greedy and think that if they wait, they’ll get a better offer.
But this is a high risk move, because it takes only a short span of time before any buyer loses interest. Buyer excitement wanes the longer you wait.
Imagine how frustrating (not to mention, infuriating) it is to a serious buyer when you’re putting them through the agony of waiting even though they have already agreed to waive all contingencies and even offered to put out $20k in earnest money. They’ve fallen in love with your house and are all excited about buying it but will feel like they’re being played.
When you’re holding out for a “better” buyer, you're shooting yourself in the foot!
A skilled agent understands when and how to appropriately respond to all and any offers.
At the end of the day...
The biggest and most costly mistake sellers make is NOT hiring a skilled agent who knows how to…
…price your property right
…make your home show great and easy to show
…expose your home to the most number of qualified buyers,
AND
…negotiate strongly to help you make the best decision and REPRESENT YOU in getting the best RESULTS.
